Multi-millionaire tennis superstar Novak Djokovic is opening a new restaurant – which will offer FREE food to ‘those in need’.
The Serbian sportsman, 30 – widely regarded as one of the best to ever play the game – was already known to be in the process of building his third restaurant.
But he has now revealed an unusual business plan that will see customers able to dine for free.
He claims he wants to give back to those who have supported him throughout his stellar career – which has seen him win 12 Grand Slam titles.
Djokovic is what you many would call ‘insanely rich’.
Back in 2015 he became the first tennis player in history to win $20 million prize money in one season – helping bring his overall competition earnings now to $108 million, even before lucrative brand sponsorship deals are taken into account.
Three-time Wimbledon champion Novak admitted in a statement: “Money is not problem for me.
“I have earned enough to feed all Serbia, I think that they deserve this after all the support they are giving to me.”
It is not yet known whether diners at his restaurant will have to prove they are in need of feeding or not – or indeed, how they would prove it.
In 2009, Djokovic opened a restaurant called Novak close to the Belgrade Arena in the Serbian capital.
Then in 2016, he debuted a vegan restaurant called Eqvita in Monte Carlo, where he and his family are based.
Djokovic said at the time: “Because of my family, I’ve always had a love for food. But as an athlete, it became something more — the fuel that determines how I play, how I recover and how alert I am on the court…
“I attribute a great deal of my professional success to my diet.”
Djokovic’s parents are also reported to have owned restaurants when he was growing up.
He added: “Food is my passion. Of all the things I’ve experienced in life, food has changed me the most.
“I wanted to share that impact with the world.”