Head to Head Analysis: Alliance MMA (AMMA) and Madison Square Garden (MSG) – Fairfield Current

Madison Square Garden (NYSE:MSG) and Alliance MMA (NASDAQ:AMMA) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, risk, analyst recommendations, profitability, valuation and dividends.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Madison Square Garden and Alliance MMA, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Madison Square Garden 0 1 4 0 2.80
Alliance MMA 0 0 0 0 N/A

Madison Square Garden currently has a consensus price target of $347.60, suggesting a potential upside of 32.67%. Given Madison Square Garden’s higher possible upside, equities research analysts plainly believe Madison Square Garden is more favorable than Alliance MMA.

Volatility & Risk

Madison Square Garden has a beta of 0.68, meaning that its share price is 32% less volatile than the S&P 500. Comparatively, Alliance MMA has a beta of 0.19, meaning that its share price is 81% less volatile than the S&P 500.

Insider and Institutional Ownership

69.9% of Madison Square Garden shares are owned by institutional investors. Comparatively, 3.0% of Alliance MMA shares are owned by institutional investors. 20.1% of Madison Square Garden shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.


This table compares Madison Square Garden and Alliance MMA’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Madison Square Garden 7.86% 0.27% 0.19%
Alliance MMA -425.29% -669.95% -381.32%

Valuation & Earnings

This table compares Madison Square Garden and Alliance MMA’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Madison Square Garden $1.56 billion 3.98 $141.59 million $5.94 44.11
Alliance MMA $4.21 million 0.96 -$11.97 million N/A N/A

Madison Square Garden has higher revenue and earnings than Alliance MMA.


Madison Square Garden beats Alliance MMA on 11 of the 11 factors compared between the two stocks.

Madison Square Garden Company Profile

The Madison Square Garden Company, together with its subsidiaries, engages in live sports and entertainment businesses in the United States. The company operates in two segments, MSG Sports and MSG Entertainment. The MSG Sports segment owns and operates professional sports franchises; and promotes, produces, and/or presents an array of other live sporting events, including professional boxing, college basketball, college hockey, professional bull riding, mixed martial arts, esports, tennis, and college wrestling. The MSG Entertainment segment presents or hosts live entertainment events, such as concerts, family shows, performing arts, and special events; and creates, produces, and/or presents live productions in its venues. It also operates 25 entertainment dining and nightlife venues in New York City, Las Vegas, and Los Angeles; Singapore; and Sydney, Australia primarily under the TAO, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex, and Vandal brands, as well as manages the food and beverage operations at the Dream Downtown and Dream Midtown hotels in New York City. The Madison Square Garden Company was founded in 1879 and is based in New York, New York.

Alliance MMA Company Profile

Alliance MMA, Inc. focuses on mixed martial arts (MMA) promotional activities. It operates through three segments: Promotions, Ticket Services, and Athlete Management. The company offers MMA promotions, MMA ticketing platform, and fighter management services. It also provides live MMA event promotion, as well as athlete management services to professional MMA fighters. The company was founded in 2015 and is based in New York, New York.

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